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How To Use Social Media To Grow Your Business

Social media has taken over the marketing world, with over 7.7 billion using it. This is an excellent way to sell to potential customers.

1. Set up accounts aimed at your ideal customer

Firstly, (if you haven't done so already) you need to identify who your customer is because each platform serves a selected audience. Then pick up to 3 platforms that would suit them to use for your social media marketing. For example, Facebook has a wide range of ages but mostly over 30's or an older audience use it regularly. If you look at Pinterest, mostly women use this platform and it is very visual based (eg. great for female fashion).

2. Be personal

People like to buy from people, it's that simple. Instead of hiding behind stock images/cold bios and captions show a little more warmth to the visitors to your socials. EG. if you are a Etsy seller, people love to know who they're buying from and supporting. Go live on Instagram or write up a thank you for support.

3. Be consistent

If you are deciding to use social media for your business be prepared to set up a posting schedule. This is one tip I would share with everyone, consistency is one of the most important things and it works with multiple platforms.

4. Giveaways

Sometimes it is really difficult to grow your audience on your social media. A great way to boost your growth is to host a giveaway. If you ask people to share, like and comment this will definitely bring traction. This is also free (apart from what you're giving away)

5. Advertising videos

Forget adverts on the TV, you can create ads or videos aimed at your ideal audience. As we know many people spend most of their time on their phones so this a great way to push for people to see your content.

There are many other ways you can use social media in order to boost your business and the best part of it is that it is free to set-up your accounts and the rest comes later.

If you're looking for someone to assist with your social media, I offer some great affordable packages so contact me for more information.

Laura | Secondleigh

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